London Fashion Week
This February we wanted to introduce our SS19 collection with more than just a show, we wanted to start having the conversation about how we can move forward in our industry with a more responsible and considered approach. With this we decided to hold a day of talks and collaborate with BBC Earth on a short film which we premiered at the stunning Spencer House.
On Monday the 18th of February we presented our RTW SS19 collection at the beautiful Fitzrovia Chapel in heart of Central London. The Presentation was a fully circular event where everything had been rented to create minimal waste. We’ve worked with BallMania and hired over 300,000 pearl balls to create London’s most fashionable ball pit in the iconic Fitzrovia Chapel. Never taking ourselves too seriously, we wanted to create a moment of comic relief in the midst of fashion week, whilst emphasising the issues fast fashion is having on the planet. The balls represent the plethora of microplastics that are deposited into the oceans each day from the washing of synthetic fibres, which cause serious issues to marine life; this is why our focus at Mother of Pearl is on natural fibres. For the remainder of February, we will be donating 10% of our sales to a charity that helps clean-up the oceans.
Take a look at the new collection.
Mother of Pearl x BBC Earth Global Film Debut
Saturday night at London Fashion Week this February was a very special night for us at Mother of Pearl. We hosted an event at the esteemed Spencer House with BBC Earth to celebrate our collaboration which brings sustainability to the heart of fashion week, and for the global debut of a film made with the BBC’c award-winning Natural History Unit.
The short film showcases incredible nature scenes from our beautiful planet, followed by scenes depicting the destruction and highlighting the issues the fashion industry is having. The final part of the film covers three things we can all do to be more conscious consumers and help put the planet back on a better path, considering every purchase and making sure we love what we buy, buy quality and consume less, and recycle and repurpose when garments come to the end of their life, or when there is no longer a space in our wardrobe for them.
Spencer House was full of trailblazers from the fashion industry and experts from the natural world, alongside fashion house executives. Always prompt, Anna Wintour was the first guest to arrive. It was the first time people from two very different industries came together to discuss the effect fashion is having on the planet and speakers gave a call to action to start making changes so we can help save our Earth for future generations to come. Let’s start a movement!
Click here to watch the video.
LFW Festival Talks
On Saturday the 16th of February at 180 The Strand we worked with the BFC and BBC Earth on a series of talks. For the first time, we are bringing together sustainable trailblazers from the fashion industry with experts from the natural world to put sustainability at the heart of fashion week. With this we decided to break down the talks into 3 clear subjects covering the following:
Re-embracing Circularity and What that Means Now
The Fashion Industry Re-designed
The Importance of Sustainability in Fashion
The talks were hosted by BBC Radio 1 presenter Clara Amfo and the panel consisting of our creative director Amy Powney along with sustainable leaders and pioneers of the fashion, textile and media industries.
Take a look at our sustainable attributes.