Love Amy, Fashion Our Future
About four years ago… I started working on converting Mother of Pearl into a brand that prioritizes the planet and people as much as profit, and I learnt along the way sustainability is an area of fashion that still confuses people and it hasn’t been discussed at the scale that is needed.
I had an idea to create a social media platform designed to inspire, educate and cause a positive chain reaction on the way we view our own wardrobes, the clothing in it, and provide simple solutions to collectively reduce our fashion footprint. After a year of working like I’ve been on an actual campaign trail, I am so excited to finally share #FASHIONOURFUTURE with you.
@FASHIONOURFUTURE will be a destination for all things sustainable AND fashionable. I want to bring people into the conversation and make them feel part of a systemic change. With the climate emergency upon us, I feel I have responsibilities as a designer (and a new mother!) to find solutions and make a difference. I’m not expecting the world’s carbon emissions to suddenly drop with this campaign – however, I am hoping that it will ignite important conversations that may eventually have the effect that's needed.
After all, the fashion industry is one of the world’s biggest polluters and seeing how Greta Thunberg has made global waves should show us that anything is possible – no matter how big or small. Our campaign motto is no-one can do everything, but everyone can do something. Without further ado, I invite you all to head to @FASHIONOURFUTURE to make a pledge to love your wardrobe and the planet. We have created some pledge ideas to get you started, but please feel free to create your own depending on what’s important to you. I am so thankful to have had all of your support throughout my career and hope to see you all over @FASHIONOURFUTURE! Love, Amy x