Meet Taja

Activist model and sustainable student Taja Fesitner is the face of our Autumn/Winter 2018 No Frills campaign. Here she talks sustainable fashion and how she helps the cause.



Where do you shop?

I usually buy vintage as I know it’s going to be sustainable. It’s really hard to tell nowadays, even if a brand is claiming to be sustainable, whether it really is, or if it’s just marketing.



What are the brands that you trust?

Mother of Pearl! Haha.. There aren’t really many brands I do fully trust which I why I mostly buy vintage.



Is it a brand’s duty to make sure their supply chain is fully checked?

I think we are responsible as a customer, but I think the brand producing the materials is more responsible, because, at the end of the day, we only have so much time as a consumer to educate ourselves on what brands are really doing. It’s the brand’s responsibility to be transparent to the customer.


Do you have any tips on what customers should be asking brands?

I think one of the easiest things you can do is check the label – if it says it’s organic cotton, you know it’s better than regular cotton. If it says that it is spandex or some other based plastic material then better to avoid. It’s knowing the difference between synthetics and natural based fibres.

 Why do you believe that tracing the supply chain is so important?

I think as a consumer it is a bit overwhelming to think about all the decisions that go into making a single garment. If you think about it straight from the seed to the fabric, you have to think there are so many things that could possibly make it unsustainable. So it’s really nice that Mother of Pearl is doing the full package and bundling it up, so you can really trust what you are getting.

How easy do you find making sustainable choices?

I think it is easy to get caught up in being 100% perfect all the time. We’re living in a society where we are expected to be putting on our perfect Instagram filter every day, but if you really just focus on doing one little thing better, by using a bamboo toothbrush, getting a reusable water bottle or coffee cup, it’s just the little things that you change that makes the biggest difference as a whole.

What are your four sustainable tips?

Bamboo toothbrushes, reusable water bottles, always clean your plate…and your friend’s too! So there is zero waste and no dish soap.


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