Our Story

Mother of Pearl is a luxury sustainable womenswear brand that celebrates individuality, authenticity and sustainability. Our design mantra is classic, but never boring. 

Founded in 2002 we make fashion with wit, heart and conscience - contemporary design with attitude that doesn’t cost the earth. 

In just 13 years, Amy Powney has gone from sweeping the cutting-room floor at Mother of Pearl to taking the helm as its Creative Director. Sustainability has been a life-long passion for Amy and she’s been on a mission for Mother of Pearl to reduce its impact on the planet. Her sustainable fashion collections have been shown at London Fashion Week and Copenhagen Fashion Week and are stocked by prestigious global retailers including Net-a-Porter, Harrods, Saks Fifth Avenue, Neiman Marcus and Goop. 

 “There’s no handbook on how to make a brand sustainable, but I wanted to know from start to finish where our product was grown or derived, who was making it and the social impacts along the way. I’ve journeyed to find the best factories, suppliers and farmers who care about the planet and its inhabitants as much as we do.” 

In 2017, winning the BFC/Vogue Designer Fashion Fund enabled us to launch No Frills, a core sustainable collection that forms the everyday Mother of Pearl wardrobe. We’re proud to make it from organic and natural materials, with a transparent supply chain, putting social responsibility, respect to animals and low-environmental impact first and foremost. Everything we’ve learnt on the No Frills journey we're applying to our entire brand.


We want to be transparent. Our website is set up so that you can see the sustainable attributes of each piece, allowing you to see what we have achieved garment-by-garment. It’s an ongoing project for you to see our progress and you can even filter by what is important to you.

Thanks for taking the time to find out more about us and our commitment to sustainable fashion. Your feedback makes us better, so drop us a line at info@motherofpearl.co.uk or visit us on Instagram @motherofpearl

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