Brand bio

Mother of Pearl is a luxury womenswear brand that celebrates individuality and authenticity. Based in East London, the brand takes an often humorous approach to print and design; masculine silhouettes fused with luxe fabrications and feminine detailing define its DNA. Ultimately, Mother of Pearl creates clothing that strikes a balance between the casual and luxury: effortless fashion, which can be elevated to be special enough for any occasion.

Amy Powney was appointed Creative Director of Mother of Pearl in 2016 and went on to develop a complete range of ready-to-wear, handbags and accessories. Powney draws on references from her childhood in the North of England and is inspired by the strength and real femininity of the women who surrounded her, as well as the sportswear trends so prevalent throughout her teenage years in the 90s and early 2000s. Powney often looks to important social photographers and fashion photography from the same era to inform her designs.

Sustainability has been a lifelong passion of Powney’s and since being at the helm of brand she has been on a mission for Mother of Pearl to be ethically conscious in all that we do, journeying to find the best factories, suppliers and farmers who care about the planet and its inhabitants as much as us. To us, sustainability is a mindset and present throughout Mother of Pearl; our studio is a plastic bottle free zone, we use eco energy suppliers and have a package-free vegetarian lunch scheme made sourced from local organic produce.

After a three year mission of love we launched No Frills, a core and sustainable diffusion collection that forms your every day Mother of Pearl wardrobe. The line was born out of a project to try and create a product with a transparent supply chain, organic natural materials, social responsibility, respect to animals, a low carbon footprint and great quality. Named after the value supermarket line that was about creating the same foods and quality of ingredients as their more famous competitors, without the exotic packaging design or aggressive marketing.

No Frills is the beginning of our long term mindset to apply our learnings to the full Mother of Pearl collection. Our goal is for sustainable fashion to be the norm, not the exception.

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