“Can you share a bit about your journey so far– how did you get to where you are now?”

I’m a storyteller of various mediums, weaving narratives of craft, culture, and climate– from writing, photojournalism, content creation, speaking, commercial campaigns, and more. My journey in the sustainable fashion space began 10 years ago when I learned about the Rana Plaza Factory Collapse. As a Journalism student at the time, I became interested in fashion through the lens of social justice, so I got involved in Downtown Los Angeles’s garment industry by helping tell the stories of garment workers' fight for labor justice– from campaigns against wage theft from fast fashion companies, to policy campaigns that helped create a landscape of legal accountability. At the same time, Instagram was in its infancy and I began posting content that spanned grassroots organizing, styling indie designers, unpacking the environmental impact of fashion and more, which led me to build my audience. 

In 2019, I graduated from Journalism school and was named a Fulbright x National Geographic Digital Storytelling Fellow, leading me to India where I told stories of fashion through the lens of artisans and farmers. I also began consulting for brands shortly thereafter, leading to my work intersecting editorial to commercial storytelling in fashion. I love being able to address the beast that is fast fashion, while also understanding the alternative through craft, heritage, and sustainability.

“What do you believe to be the role of a ‘content creator' today?"

The title of ‘content creator’ I think is quite vague and one I stray away from, because all it really means is using the medium of the internet to create an output. For me, that output is always rooted is some sort of education– namely drawing attention to the intersection of craft, culture, and climate. 

Content creators, or “influencers,” as we know them today are closely tied to fueling a culture of constant consumption that we have today, so I’m a big advocate of the “deinfluencing” movement, which I’ve written about for British Vogue here.

“During our recent House of MOP breakfast events, we discussed the power of storytelling, particularly when it comes to subjects such as sustainability and climate change. How can content creators play a role in helping brands to tell sustainability stories?”

When we think of content creators today, they’re purveyors of a certain type of aspirational identity– and so I think there’s an opportunity to rewrite that narrative of aspiration: from one of never wearing the same outfit twice, to celebrating personal style. From going beyond the cult of major brands, to indie designers. To go from a narrative of you need this product for xyz reason, to deinfluencing. It’s a major paradigm shift but already exists with an amazing community of sustainability creators we’ve seen grow in size.

“How do you define sustainability?”

I define sustainability as unlearning our dominant systems that push excess and exploitation and returning to a culture of care for both people and the planet.

“What’s your pearl of wisdom?”

When it comes to sustainability, it's not about re-inventing the wheel, but rather following the leads of cultures around the world that have always had symbiotic relationships between land, labour and culture.

"How can we reconnect the fashion industry to nature and indigenous craftsmanship?"

When it comes to re-connecting the fashion industry with nature and indigenous craftsmanship I think it’s really important for us as an industry to really acknowledge that fashion is a product of the land, and remembering that we need to operate accordingly. When we have this framing we can think about everything we create as something that will return back to this earth. From there it’s about following the lead of artisans around the world that have extremely place-based techniques, whether that’s the fibre that grows on their land or natural dyeing. Decentralising fashion in a way that honours all of these place-based cultures is a beautiful example of how fashion can become sustainable for all.

"How can we reconnect the fashion industry to nature and indigenous craftsmanship?"

I’m a big fan of Radha Waistcoat– I feel like it’s an iconic silhouette MOP is known for, and I love the delicate detailing on the sides with the brand’s signature kidney button.