That's why we’ve joined forces with rental platform Onloan, to extend the life cycle of our clothes by giving all our customers the ability to rent their favourite Mother of Pearl pieces. Integrating rental directly onto our platform is a UK industry first, and together we have created The Full Circle.
It’s shocking to learn that the average number of times a garment is worn before being discarded has decreased by 36%, compared to 15 years ago. The Full Circle breaks the traditional linear retail model and takes into consideration a garment’s entire lifecycle. Through our sustainable and ethical supply chain to Onloan’s rental and pre-loved solutions, every stage of a garment’s life is considered, and our Mother of Pearl pieces get more wear than they would exclusively in one wardrobe.