“We endeavour to deliver designer products without comprising ethics”
Our unique commitment as a brand is traceability throughout the entire supply chain, not simply only looking into the final garment production. Albeit very complex, we are continually working on this and we wanted to show you full transparency on what we have achieved garment-by-garment.
We don’t believe it is your duty as the customer to worry about the supply chain so we wanted to have an honest and open system where you can, if you choose to, find out more about the product that you are buying. This is why we created the sustainable attribute online filter.
There are 10 attributes that are connected to every product for you to filter by. On the garments web page, the corresponding sustainable attributes of the product are clearly listed. We believe this is a revolutionary way of shopping, not simply focused on the type of product but also the story of its creation.
Below is a little more info in case you want to learn more.
We as a brand have chosen to use as many natural fibres as possible in our collections (eg. wool, silk and cotton). It means that if and when these garments end up in landfill they will biodegrade much faster than a garment made with synthetic fibres. Natural fibres also don’t release dangerous chemicals into the atmosphere when breaking down. Synthetic fabrics have a long-lasting negative effect on the environment, when a synthetic fabric is washed hundreds of thousands of micro-plastics are carried into the waste water system and in turn end up being eaten by animals in the seas and rivers. Whatever garments you decide to buy, we strongly suggest to repair or recycle before throwing away.
Textile processing accounts for 20% of all fresh water pollution*. We are always thinking about the best ways to conserve our planet’s water supply, whether that’s working with mills that use minimal water for the production of our fabrics, or buying organic materials so the residual water isn’t contaminated with pesticides.
Mulesing is a cruel and painful way of removing a sheep’s skin that gets infested with flies without any pain relief or anaesthetic. We believe there are more humane ways of preventing this, so we only buy wool from sheep that are ‘non-mulesed’.
We are limiting the amount of countries each garment has travelled to, ensuring we minimise our carbon footprint. You can only filter by this when the garment has travelled to a maximum of 2 countries rather than up to 10.
Where you see ‘Traced From Fabric To Final’ it means we know where the finished fabric has come from to where the garment has been cut and stitched. We have always had a great relationship with all of our socially responsible factories and visit them on a regular basis to monitor the process.
One step further than ‘Fabric to Final’ is our ‘Field to Final’ filter. Whilst we know all of our factories and suppliers, the supply chain of a fabric is a very complex one and can be the most damaging to the environment. We have been on a 3 year journey to be able to trace our full supply chain. Where you see ‘Traced from Field to Final’ it means we know each step of the way. It is important for us to know where everything has come from, for us to be able to check the full process, and to monitor our carbon footprint.
We use organic wool, cotton and silk throughout our collections. All the organic cotton we buy in is certified. It is important to us that the strict social and environmental criteria are monitored throughout the process. The majority of cotton farmers live and work in the developing world where there are no regulations to ensure these farmers are paid a decent wage. 270,000 cotton pickers have committed suicide in the last 25 years** that’s something we definitely do not want to be part of. We use GOTS for the bulk of our organic cotton as we know that all the steps along the way are checked. Conventional cotton production is also incredibly harmful to the environment and the cotton growers for many reasons; from its huge water consumption to its use of highly dangerous pesticides. Organic cotton is pesticide free & requires less water, so better all round. We use organic wool & GOTS certified silk for certain garments in our collections too.
Where possible we use recycled wool for our coat fabrics. We love the fact that old wool is being up-cycled to make one of our new designs. Even though the wool is recycled it is still made of 100% natural fibres, which means the garments can still be broken down quickly without releasing chemicals. We try to use recycled synthetics as a better practice than virgin synthetics. If you do choose a recycled polyester garment please refer to our circularity page for what to do with it when you’ve finished with it.
When we digitally print our fabrics, we use the exact amount of ink needed to create our designs. Traditional printing methods require the use of a lot more water and ink than digital printing. From the beginning of our brand to now, we continue to print the bulk of our fabrics in the UK.
Viscose comes from trees. A growing popularity for viscose fibres has seen demand double in the last decade, this is de- stroying ancient and endangered forests, not to mention the animal species that live within them. Over 150 million trees are cut down to make fabric each year, however viscose can be made using sustainable forestry methods. Tencel is a sus- tainable brand of viscose. The fibre also originates from the renewable raw material wood and is created by photosynthe- sis. It is brought to life in a closed loop production process, the water used is recycled and fewer chemicals are required during the manufacture. It goes without saying that the trees used for this product are managed under strict regulations to make sure that there is no harm being made to our planet.