Circularity

circularity


“From our sustainable and ethical supply chain through to Onloan's rental and pre-loved solutions, every stage of our garment's life is considered”

try-before-you-buy

In April 2021 we adopted the rental model by joining forces with Onloan, the fashion rental platform. We integrated it directly onto the Mother of Pearl platform to create The Full Circle.

The Full Circle breaks the traditional linear retail model and takes into consideration our garment's entire life cycle. From our sustainable and ethical supply chain through to Onloan's rental and preloved solutions, every stage of our garment's life is considered.

This is the first stage in the next phase of our business which aims to integrate the three 'R' pillars (Rent, Repair, Resale) across our brand.

By gradually introducing these options to our community we're taking responsibility for our garments once they are created. Read more about Rental here.

Wastage is an issue at all stages of a garment's life span and we do what we can to reduce waste at our point in the process. We work extremely hard to keep our cutting as tight as possible, not only to ensure we reduce our footprint but also to minimise the cost, benefitting our customers.

For a full list of all our environmental attributes explained, see transparency here.

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